2 months ago
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Ahepa Webmaster
Vaccine Distribution Media Blitz
Earned Media Placement | Jan. 4 to Feb. 10
Newspapers & News Websites
On-Air Broadcast | Local On-Air Broadcast |
National
Approximate 1.41 million audience.
Earned placement in eight of Top 50 U.S. media markets; and 14 of the Top 100 (see right-hand column)
“AHEPA Apartments” image(s) carried by Associated Press in Yahoo! News (World Traffic Rank: 10 | Most popular U.S. news website) and ABCNews.go.com (Rank: 30)
PR Newswire service (paid news release placement) Pickup: Associated Press, Market Watch
- AP distributed to 1,000 media outlets, including: C-SPAN, CBS News, New York Times, Fox News & more.
- 5,515 views | 64 engagements
- Both metrics exceed industry benchmarks
KMOV-TV CBS 4, St. Louis | 10 p.m. news segment 3.7 rating (near 48,000 persons)
WPMI-TV NBC 15, Mobile, Ala. | 22 second on-air broadcast announcing AMC clinic dates | Home page placement
60 Minutes (1/31/21 broadcast | 9 million viewers)
Top 100 Media Market Placement
3 | Chicago (includes Merrillville, Ind.)
9 | Boston
11 | Phoenix, Ariz. (includes Flagstaff, Ariz.)
22 | Portland, Ore.
23 | St. Louis
36 | West Palm Beach, Fla.
37 | Cincinnati
49 | Winston-Salem, N.C.
57 | Mobile, Ala. – Pensacola, Fla.
63 | Dayton, Ohio
68 | Des Moines, Iowa
75 | Columbia, S.C.
81 | Madison, Wisc.
99 | Tri-Cities (Va./Tenn.)
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2 months ago
·
Ahepa Webmaster
Vaccine Distribution Media Blitz
Earned Media Placement | Jan. 4 to Feb. 1
Newspapers & News Websites
On-Air Broadcast | Local
On-Air Broadcast | National
Approximate 1.41 million audience.
Earned placement in seven of Top 50 U.S. media markets; and 12 of the Top 100 (see right-hand column)
“AHEPA Apartments” image(s) carried by Associated Press in Yahoo! News (World Traffic Rank: 10 | Most popular U.S. news website) and ABCNews.go.com (Rank: 30)
PR Newswire service (paid news release placement) Pickup: Associated Press, Market Watch
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AP distributed to 1,000 media outlets, including: C- SPAN, CBS News, New York Times, Fox News & more.
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5,515 views | 64 engagements
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Both metrics exceed industry benchmarks
KMOV-TV CBS 4, St. Louis | 10 p.m. news segment
3.7 rating (near 48,000 persons)
WPMI-TV NBC 15, Mobile, Ala. | 22 second on-air broadcast announcing AMC clinic dates | Home page placement
60 Minutes (1/31/21
broadcast | 9 million viewers)
Top 100 Media Market Placement
3 | Chicago (includes Merrillville, Ind.)
9 | Boston
22 | Portland, Ore. 23 | St. Louis
36 | West Palm Beach, Fla. 37 | Cincinnati
49 | Winston-Salem, N.C.
57 | Mobile, Ala. – Pensacola, Fla. 63 | Dayton, Ohio
68 | Des Moines, Iowa
75 | Columbia, S.C.
99 | Tri-Cities (Va./Tenn.)
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2 months ago
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Ahepa Webmaster
Earned Media Placement | Vaccine Distribution Rollout AMC Media Blitz
The Northwest Times of Indiana (Merrillville, Ind. | Print Circulation: 53,210)
Jan. 4 article: “Low-income seniors in Merrillville to be vaccinated against COVID-19: ‘They feel it’s going to give them a freedom to see their grandchildren’”
Jan. 11: “GALLERY: COVID-19 vaccine administered at AHEPA apartments” features 16 photos from the clinic.
Images below are two of the 16 from the photo gallery feature.
Jan. 12: Photos citing AHEPA apartments in Merrillville accompany an article and here.
Jan 12: “WATCH NOW: Seniors excited to get vaccinated: ‘They’ve been pretty much confined to their apartments since this first started’”
Jan. 13: Photos citing AHEPA apartments in Merrillville accompany an article.
Jan. 17: Photos/video accompanies an article.
Jan. 17: The Times Photos of the Week.
Jan. 21: The Times runs photo gallery again.
Dayton Daily News (Dayton, Ohio | Sunday circulation: 139, 989)
Jan. 10: Sunday placement. Image accompanied article with photo caption citing AHEPA 113 Senior Apartments
The State (Columbia, S.C. | Sunday circulation: 123,064)
Jan. 10: Sunday placement. Image accompanied article with photo caption citing AHEPA Senior Apartments. Image also received front page, above-the-fold placement on the Sunday edition. (The State is the highest daily circulation newspaper in South Carolina.)
Fairborn Daily Herald (Fairborn, Ohio)
Jan. 11. Article: “Senior residents will receive COVID-19 vaccine”
The Cincinnati Enquirer (Cincinnati, Ohio | Circulation: 109,687)
Posted online Jan. 12 and in Jan. 13 print edition Jan. 13. Photo gallery feature titled, “Milford seniors receive COVID-19 vaccine” featured nine images from the vaccine clinic. Photo captions cite AHEPA 127 Senior Apartments.
The Palm Beach Post (West Palm Beach, Fla. | Circulation: 88,231)
Posted online Jan. 13 photo gallery feature titled, “Seniors inoculated in West Palm Beach” featured five images from the vaccine clinic. Photo captions cite AHEPA 18 Senior Apartments.
Chicago Tribune (Print circulation: 439,731)
Posted online Jan. 12 article, “Merrillville senior citizens wait for COVID-19 vaccinations: ‘It’s running wild out there’”
Martinsville Bulletin (Martinsville, Va.)
Jan. 12: Two images used with Associated Press report, “US shifts to speed COVID shots as cases and deaths rise”
WV News
Jan. 12: Image with photo caption citing AHEPA apartments in Merrillville used.
Culpepper Star-Exponent (Culpepper, VA)
Jan. 12: Two images accompany Associated Press report with photo caption citing AHEPA apartments in Merrillville used. (Pictured after Biden)
Independent Tribune (Concord, N.C.)
Jan. 12: Two images accompany Associated Press report with photo caption citing AHEPA apartments in Merrillville (Pictured after Biden)
KMOV-TV 4 (St. Louis, Mo. | 3.7 rating)
Jan. 14: AHEPA 53 Service Coordinator Joy Lara interviewed, AHEPA 53 signage, during 3-plus minute news segment, Vaccine rollout moves to next phase in Missouri, but where can you get a vaccine?
Associated Press (Image pick-up – various markets)
The Associated Press carried Kale Wilk’s image(s) taken at AHEPA 78 Apartments and thus accompanied ongoing news stories on media outlets’ websites.
Yahoo! News via AP (Category traffic rank: 10)
Jan. 11: Image with photo caption citing AHEPA apartments in Merrillville accompanies Associated Press article titled, “UN: COVID-19 herd immunity unlikely in 2021 despite vaccines”
ABC News via AP (Category traffic rank: 30)
Jan. 11: Image with photo caption citing AHEPA apartments in Merrillville accompanies Associated Press article titled, “UN: COVID-19 herd immunity unlikely in 2021 despite vaccines”
WFXT Fox 25 via AP (Boston)
UN: COVID-19 herd immunity unlikely in 2021 despite vaccines (boston25news.com)
Additional examples:
- Winston-Salem Journal, Winston-Salem, N.C.
- WCYB-TV 5, Bristol, Va.
- KFDM-TV 6, Beaumont, Texas
- KXL101-FM radio, Portland, Ore.
- Bismarck Tribune, Bismarck, N.D.
- The Gleaner, Jamaica, Wis.
Also, placed in the Journal of Emergency Medical Services
WPMI-TV NBC 15 News (Mobile, Ala.)
Jan. 21: “Mobile-area’s very low-income seniors set to receive COVID-19 vaccine” On-air 22 second clip reporting on when AHEPA vaccine clinics will be held along with webpage. Story also posted on the news station’s home page.
Pensacola News Journal (Pensacola, Fla.)
Jan. 21: Article titled, “‘I don’t want to transmit or catch it’: Pensacola low-income seniors get COVID-19 vaccine” published with interviews of QA Manager Terrill Bryant and residents and a 9-image photo gallery.
Des Moines Register (Des Moines, Iowa)
Jan. 23. Article titled, ‘I can’t wait to hug people again’: Low-income seniors receive first dose of Pfizer vaccine” published with an image and quotes from residents.
60 Minutes (CBS News National Broadcast) | 9.024 Million Viewers
Kale Wilk’s image of ANHC Board Member Peter Muradakes at AHEPA 78 Senior Apartments is picked-up by 60 Minutes and used twice during its Jan. 31, 2021 broadcast. First, during the intro to the broadcast, and second, during the news segment, “Left Behind.” The Nielsen rating for the Jan. 31 broadcast was 9.024 million viewers.
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