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Earned Media Placement Snapshot

Vaccine Distribution Media Blitz







Earned Media Placement | Jan. 4 to Feb. 1

Newspapers & News Websites

On-Air Broadcast | Local

On-Air Broadcast | National

Approximate 1.41 million audience.

Earned placement in seven of Top 50 U.S. media markets; and 12 of the Top 100 (see right-hand column)

“AHEPA Apartments” image(s) carried by Associated Press in Yahoo! News (World Traffic Rank: 10 | Most popular U.S. news website) and ABCNews.go.com (Rank: 30)

PR Newswire service (paid news release placement) Pickup: Associated Press, Market Watch

  • AP distributed to 1,000 media outlets, including: C- SPAN, CBS News, New York Times, Fox News & more.
  • 5,515 views | 64 engagements
    • Both metrics exceed industry benchmarks

KMOV-TV CBS 4, St. Louis | 10 p.m. news segment

3.7 rating (near 48,000 persons)

WPMI-TV NBC 15, Mobile, Ala. | 22 second on-air broadcast announcing AMC clinic dates | Home page placement

60 Minutes (1/31/21

broadcast | 9 million viewers)

Top 100 Media Market Placement

3 | Chicago (includes Merrillville, Ind.)

9 | Boston

22 | Portland, Ore. 23 | St. Louis

36 | West Palm Beach, Fla. 37 | Cincinnati

49 | Winston-Salem, N.C.

57 | Mobile, Ala. – Pensacola, Fla. 63 | Dayton, Ohio

68 | Des Moines, Iowa

75 | Columbia, S.C.

99 | Tri-Cities (Va./Tenn.)

Categories: Covid-19 News