1 year ago · Ahepa Webmaster · Comments Off on Earned Media Placement Snapshot
Vaccine Distribution Media Blitz
Earned Media Placement | Jan. 4 to Feb. 1
Newspapers & News Websites
On-Air Broadcast | Local
On-Air Broadcast | National
Approximate 1.41 million audience.
Earned placement in seven of Top 50 U.S. media markets; and 12 of the Top 100 (see right-hand column)
“AHEPA Apartments” image(s) carried by Associated Press in Yahoo! News (World Traffic Rank: 10 | Most popular U.S. news website) and ABCNews.go.com (Rank: 30)
PR Newswire service (paid news release placement) Pickup: Associated Press, Market Watch
- AP distributed to 1,000 media outlets, including: C- SPAN, CBS News, New York Times, Fox News & more.
5,515 views | 64 engagements
- Both metrics exceed industry benchmarks
KMOV-TV CBS 4, St. Louis | 10 p.m. news segment
3.7 rating (near 48,000 persons)
WPMI-TV NBC 15, Mobile, Ala. | 22 second on-air broadcast announcing AMC clinic dates | Home page placement
60 Minutes (1/31/21
broadcast | 9 million viewers)
Top 100 Media Market Placement
3 | Chicago (includes Merrillville, Ind.)
9 | Boston
22 | Portland, Ore. 23 | St. Louis
36 | West Palm Beach, Fla. 37 | Cincinnati
49 | Winston-Salem, N.C.
57 | Mobile, Ala. – Pensacola, Fla. 63 | Dayton, Ohio
68 | Des Moines, Iowa
75 | Columbia, S.C.
99 | Tri-Cities (Va./Tenn.)